Why are Meyer’s sales growing in Africa and Europe?

Meyer's sales have increased in Africa and Europe by already 40% more than in 2020, let's find out why!

Slow recovery from COVID-19 worldwide accelerates Meyer’s sales performance in Europe and Africa.
In the last five months of this year, the sales quantity of small grain color sorters in Europe and Africa reached RMB 20 million, which is 40% volume growth compared to the same period in 2020.

Nearly 100 Meyer sorters have been shipped to Europe and Africa countries to achieve great benefits for customers.

In 2011, when Meyer started its business in Europe, the first machine sold successfully went into operation in Greece unveiling Meyer’s market in Europe.
In subsequent years Meyer sold more machines to the Commonwealth of Independent States and Western Europe.
Numerous industries such as rice, small grains and the X-ray inspection industry testify to the excellent sorting performance and stable operation of Meyer machines.

In 2011, Meyer entered the rice industry in Egypt.
In 2014, Meyer’s sales team took a chance on the Ebola virus entering West Africa and pioneered the cashew coloring industry.
In 2015, Meyer opened up more countries that even few people know about, such as Burkina Faso, Togo and Mauritania, to conduct market research and development there.
The sales volume of the African market increases from the initial 3 million RMB to today’s 20 million RMB per year.
Meyer is heading step by step into the land of Africa.

Meyer sales manager in Europe

Why Meyer constantly enters the international market and rises higher and higher? Here are the reasons:

Platform advantage

Meyer has been focusing on intelligent identification for almost 30 years, covering three main sectors of agricultural product sorting, industrial X-ray testing and high-end medical devices.
It is the first A-share listed enterprise in the sorting industry in China (stock number 002690). Known as National Certified Enterprise Technology Center, National Post-doctoral Research Workstation and so on, Meyer attracts hundreds of top talents from China’s leading universities such as Tsinghua University and

The University of Science and Technology of China (USTC). Over 500 researchers, technical and development staff at Meyer work in technological innovation, 200 of whom have a master’s or PhD degree.

Meyer company

Technological advantage

Meyer is committed to independent innovation and has created a comprehensive research and development platform that combines industry, education, research and application. The platform has established the benefits of integrated core component innovation and independent software development. Meyer now owns more than 500 patents and is a recipient of the National Intellectual Property Advantage Enterprise.

As for the hardware, the Meyer color sorter is equipped with numerous cutting-edge technologies such as magnetic ejector, PID position control, full-spectrum lighting system and InGaAs quad camera. These new technologies guarantee the high quality and exceptional performance of the Meyer machine.

InGaAs quad camera

On the software side, Meyer develops custom deep learning algorithms for different materials. It ensures exceptional sorting performance with high accuracy and greater profits for customers. In addition, Meyer creates Meyercare for overseas customers to check the machine status anytime, anywhere, always keeping the machine in the best operating condition.

Advantage of the technological process

In addition to technological innovation, Meyer’s production model also undergoes a major transformation.
In November 2020, the Meyer smart factory officially went into operation.
With the standardization and modularization of the smart factory, the common rate of parts increases from 20% to 70% and more than 70% of parts come from automatic and simplified production.

Significantly improves Meyer product quality and production efficiency.

Meyer intelligent factory-assembly line

Advantage of quality management

Meyer has strict controls on quality and implementation of 5S management standard in production and manufacturing, and adopts traceable process control throughout the entire product quality life cycle.

In addition, Meyer realizes digital transformation by building Meyer e-procurement platform and QDS quality data management system to implement digital control of product quality.

Meyer e-procurement platform

Service advantage

Meyer always puts customers’ interests first and pursues more professional and more standardized services.
Meyer has numerous agents in many countries around the world.
They can provide door-to-door after-sales service to help customers install and commission the machine.
In addition to local service, remote contactless service with remote commissioning, remote control, intelligent backup and intelligent control also helps customers set the machine in the best conditions.
After-sales engineers can assist foreign customers with professional guidance at home.

Meyer door-to-door after-sales service in Pakistan

Customer benefit

With excellent product strength and attentive after-sales service, Meyer has earned the trust of more than 50,000 customers worldwide, and more than 60,000 machines are currently in operation. Meyer color sorter has been highly praised by customers in different fields and has established stable cooperative relations with many leading enterprises.

In the future, Meyer will maintain the world leading position of intelligent sorting machines and develop into a world-class brand in the industry with the focus of “pursuing quality, serving customers”.

Indice articolo