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Why are Meyer’s sales growing in Africa and Europe?

29 September 2021 news-en

Sales of Meyer are in Africa and Europe already 40% more than in 2020, let’s find out why!

Slow recovery from COVID-19 around the world accelerates Meyer’s sales performance in Europe and Africa.
In the last five months of this year, the sales quantity of small grain color sorters in Europe and Africa reached RMB 20 million, which is 40% volume growth compared to the same period in 2020.

Nearly 100 Meyer sorters have been shipped to Europe and Africa countries to achieve great customer benefits.

In 2011, when Meyer started its business in Europe, the first machine sold went into operation successfully in Greece, unveiling the Meyer market in Europe.
In the following years Meyer sold more machines to the Commonwealth of Independent States and Western Europe.
Numerous industries such as rice, small grains and the X-ray inspection industry testify to the excellent sorting performance and stable operation of Meyer machines.

In 2011, Meyer entered the rice industry in Egypt.
In 2014, Meyer’s sales team risked the Ebola virus entering West Africa and paved the way for the cashew coloring industry.
In 2015, Meyer opened more countries that even few people know, such as Burkina Faso, Togo and Mauritania, to conduct market research and development there.
The sales volume of the African market increases from RMB 3 million initially to RMB 20 million per year today.
Meyer is heading step by step to the land of Africa.

Meyer sales manager in Europe

Why does Meyer constantly enter the international market and climb higher and higher? Here are the reasons:

Advantage of the platform

Meyer has been focusing on smart identification for nearly 30 years, covering three main areas of agricultural product selection, industrial X-ray testing and high-end medical devices.
It is the first A-share listed company in the sorting sector in China (share code 002690). Known as National Certified Enterprise Technology Center, National Post-doctoral Research Workstation and so on, Meyer attracts hundreds of prominent talent from leading Chinese universities such as Tsinghua University and the University of Science and Technology of China (USTC). Over 500 researchers and technical and development staff at Meyer work in technological innovation, 200 of which have a master’s or PhD.

Meyer company

Technological advantage

Meyer is committed to independent innovation and has created a comprehensive research and development platform that combines industry, education, research and application. The platform has established the benefits of integrated core component innovation and independent software development. Meyer now owns over 500 patents and receives the National Intellectual Property Advantage Enterprise.

As for the hardware, the Meyer color sorter is equipped with numerous cutting-edge technologies such as the magnetic ejector, the PID position control, the full spectrum lighting system and the InGaAs quad camera. These new technologies guarantee the high quality and exceptional performance of the Meyer machine.

InGaAs quad camera

As for the software, Meyer develops custom deep learning algorithms for different materials. It ensures exceptional sorting performance with high accuracy and higher profits for customers. In addition, Meyer creates Meyercare for overseas customers to check the status of the machine anytime, anywhere, always keeping the machine in the best operating condition.

Advantage of the technological process

In addition to technological innovation, Meyer’s production model also undergoes a major transformation.
In November 2020, the Meyer smart factory officially went into operation.
With the standardization and modularization of the smart factory, the common rate of parts increases from 20% to 70%, and more than 70% of the parts come from automated and simplified manufacturing.

It greatly improves Meyer product quality and production efficiency.

Meyer intelligent factory-assembly line

Advantage of quality management

Meyer has strict quality controls and implementation of the 5S management standard in manufacturing and manufacturing and adopts traceable process control throughout the product quality lifecycle.

Additionally, Meyer realizes digital transformation by building the Meyer e-procurement platform and QDS quality data management system to implement digital product quality control.

Meyer e-procurement platform

Advantage of the service

Meyer always puts customer interests first and pursues more professional and more standardized services.
Meyer has numerous agents in many countries around the world.
They can provide door-to-door after-sales service to help customers install and commission the machine.
In addition to the local service, the remote contactless service with remote commissioning, remote control, intelligent backup and intelligent control also helps customers to set up the machine in the best conditions.
After-sales engineers can assist overseas customers with professional guidance at home.

Meyer door-to-door after-sales service in Pakistan

Customer benefit

With excellent product strength and attentive after-sales service, Meyer has earned the trust of over 50,000 customers around the world, and over 60,000 machines are currently in operation. Meyer color sorter has been highly praised by customers in different fields and has established stable cooperative relationships with many leading enterprises.

In the future, Meyer will maintain its position as the world leader in intelligent sorting machines and develop into a world-class brand in the industry with a focus on “pursuing quality, serving customers”.



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